Everyone owns organizational magnetism.

Magnets can attract or repel. The same holds true for your organization’s culture. 

Culture is about the day-to-day details of how work gets done. Every employee’s actions, attitudes, and behaviors impact your culture—positively or negatively.

Is your culture drawing in talent or turning it away?

"Employee success is not choosing between improving the employee experience, maximizing performance, or building a magnetic culture. It's about all of it. The whole picture. Employee success unites the whole organization around creating an environment where each of us can be successful."

GregHarris_MicrositeHeadshot

Greg Harris
CEO,
Quantum Workplace

orange icon showing a U-shaped magnet

How do you build a magnetic culture?

Organizational culture is how an organization gets work done. It’s how decisions are made, communication is received, feedback is given, and employees are celebrated. This culture exists whether it's intentionally formed or not. And it impacts every aspect of the organization. 

Building a magnetic culture doesn’t happen overnight. It requires a continuous, ongoing pursuit of listening and acting on employee feedback from all levels to transform your organization into a top attractor of talent.

An engaging and successful culture is consciously established through:

  • Recognizing and celebrating employees
  • Investing in the development of your workforce
  • Actively adapting retention strategies by pinpointing gaps in engagement
  • Benchmarking against competitors to understand strengths and opportunities of EVP

Watch our webinar with Lighthouse Research to learn more about the intersection of performance, engagement, and retention in building a magnetic culture.

 

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How Employees Feel Workplace Culture

Employees experience culture through many aspects of your organization. Our research shows certain aspects of culture have notably stronger impacts than others.

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Top 3

  1. Mission or values statement

  2. Recognition or celebrations

  3. Approach to employee performance

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Mission or values statement

Your mission and values matter. They create the foundation for the entire organization. 54% of employees believe the culture of an organization is felt in the way the mission and vision are lived out on a daily basis.

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Recognition or celebrations

53% of employees feel culture most strongly in recognition and celebrations. Employees want to feel valued for their contributions and celebrated when they reach milestones.

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Approach to employee performance

50% of employees experience culture most strongly through performance management. Focus on feedback approaches that drive employee success and wellbeing.

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Bottom 3

  1. Rituals or norms

  2. Onboarding or training

  3. Physical workspace

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Rituals or norms

37% of employees experience culture most strongly through company norms and rituals. Our research tells us these unspoken rules and behaviors are not the strongest indicator of company culture.

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Onboarding or training

While onboarding and training are vitally important to employee success, they are not the top way employees experience culture. 33% of employees report experiencing culture strongly through onboarding and training efforts.

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Physical Workspace

Only 28% of employees experience culture strongly through their physical workplace. Our research suggests that culture doesn’t necessarily suffer for remote and hybrid employees.

Getting company culture done TOGETHER

Leaders

HR

Managers

Employees

What is the role of leadership in company culture?

Senior leaders need to set the tone when it comes to culture. Employees look to their leaders as role models, seeking guidance on norms to follow. Senior leaders should embody the organization’s core values in their everyday actions. At the same time, leaders must hold others downline accountable for sustaining a magnetic culture that drives employee success.  

  • Define culture and model it every day 

  • Be acutely aware of the influence held over others in the organization 

  • Adapt and evolve culture to align with business priorities and employee needs

Leadership_Imagery_OrganizationalMagnetism

 

What is the role of HR in company culture?

HR should aim to capture and analyze employee feedback to understand experiences throughout the entire employee journey. These insights will allow HR to understand opportunities and obstacles in their retention strategy—and build a more magnetic culture. HR should leverage feedback from all levels to strengthen the organization’s employee value proposition and attract top talent in the industry. 

  • Develop listening strategies to understand the employee experience
  • Facilitate and support ongoing coaching around culture
  • Leave room for spontaneous and natural evolution of culture

 

HR_Imagery_OrganizationalMagnetism

 

What is the role of managers in company culture?

Managers play a key role in establishing connection and trust in their relationships. They should align with senior leaders and HR on culture so they can develop individuals and teams accordingly. Managers should frequently have 1-on-1s to connect learning, growth, and development with employee interests.

  • Build and nurture personal relationships both upline and downline
  • Align with senior leaders and HR on company culture
  • Invest in 1-on-1s to develop and grow employees
  • Encourage teams to contribute unique perspectives to evolve culture
Managers_Imagery_OrganizationalMagnetism

 

What is the role of employees in company culture?

Employees have a strong influence on team and organization culture. Employees should focus on understanding and living out the organization’s mission and values. They should strive to contribute meaningfully, offer their unique suggestions and ideas, and be willing to utilize feedback from managers and peers to grow into the next role or opportunity. 

  • Step outside of comfort zones to connect with new people
  • Thoughtfully give and receive feedback
  • Support and encourage team members
  • Think forward about career growth and development

Employees_Imagery_OrganizationalMagnetism

 

What is the role of leadership in company culture?

Senior leaders need to set the tone when it comes to culture. Employees look to their leaders as role models, seeking guidance on norms to follow. Senior leaders should embody the organization’s core values in their everyday actions. At the same time, leaders must hold others downline accountable for sustaining a magnetic culture that drives employee success.  

  • Define culture and model it every day 

  • Be acutely aware of the influence held over others in the organization 

  • Adapt and evolve culture to align with business priorities and employee needs

Leadership_Imagery_OrganizationalMagnetism

 

What is the role of HR in company culture?

HR should aim to capture and analyze employee feedback to understand experiences throughout the entire employee journey. These insights will allow HR to understand opportunities and obstacles in their retention strategy—and build a more magnetic culture. HR should leverage feedback from all levels to strengthen the organization’s employee value proposition and attract top talent in the industry. 

  • Develop listening strategies to understand the employee experience
  • Facilitate and support ongoing coaching around culture
  • Leave room for spontaneous and natural evolution of culture

 

HR_Imagery_OrganizationalMagnetism

 

What is the role of managers in company culture?

Managers play a key role in establishing connection and trust in their relationships. They should align with senior leaders and HR on culture so they can develop individuals and teams accordingly. Managers should frequently have 1-on-1s to connect learning, growth, and development with employee interests.

  • Build and nurture personal relationships both upline and downline
  • Align with senior leaders and HR on company culture
  • Invest in 1-on-1s to develop and grow employees
  • Encourage teams to contribute unique perspectives to evolve culture
Managers_Imagery_OrganizationalMagnetism

 

What is the role of employees in company culture?

Employees have a strong influence on team and organization culture. Employees should focus on understanding and living out the organization’s mission and values. They should strive to contribute meaningfully, offer their unique suggestions and ideas, and be willing to utilize feedback from managers and peers to grow into the next role or opportunity. 

  • Step outside of comfort zones to connect with new people
  • Thoughtfully give and receive feedback
  • Support and encourage team members
  • Think forward about career growth and development

Employees_Imagery_OrganizationalMagnetism

 

Getting company culture done EASY

Every employee in the company builds culture. That’s why it’s crucial for every aspect of your business to intentionally reflect the culture you want your organization to have. Employee success tools and technology make it easy for your employees to contribute positively to your culture in their day-to-day tasks, goals, communication, and celebrations.

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Make it easy to grow, develop, and retain your best talent.

Lack of career growth and development is one of the primary reasons employees leave their organization. Employees don’t want to feel stagnant. If they do, the result is a lack of engagement and impact. It is crucial to leverage tools that help managers and employees map and track development together.

 

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Magnetism_ConnectAndCelebrateMeaningfully

Make it easy to connect and celebrate meaningfully.

Your culture comes to life through the ways you celebrate and recognize your employees. Building a culture of connection and appreciation centered around your organization’s core values not only boosts employee morale, but also engagement and impact.

 

 

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Magnetism_PredictAndPreventTurnover

Make it easy to predict and prevent turnover. 

You need to take a targeted approach to analyzing turnover and retention. To move from reacting to turnover to proactively addressing it, you have to understand what drives top talent to leave and continuously implement strategies to retain your best employees.

 

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Magnetism_StandOutAndCompeteForTalent

Make it easy to stand out and compete for talent.

Employees are your most vital asset. You need to have a dynamic strategy in place to stand out against your competitors and attract top talent. Benchmarking can help you understand the strengths and opportunities of your employee value proposition compared to your competitors. Transform your EVP into one that cannot be imitated.

“We use Quantum Workplace to understand year over year trending data as well as industry benchmarks. It's been incredibly beneficial to partner with Quantum Workplace and have access to their platform and research. I love their tagline of Make Work Better Every Day— they should put it on a t-shirt.”

MariePotter_MicrositeHeadshot

Marie Potter
Senior Director Culture & Development,
Getty Images

About This Series

Keep following the conversation!

Mobilizing your leaders and teams around employee success is so important. Take a deep dive in to each component of employee success! Keep reading to learn how you can make it easy for your teams to help carry the load and build a thriving culture.

Intro

Employee success is not only HR’s job. Learn more about what employee success is and the roles everyone plays.

Experience

Creating an engaging experience means helping everyone in your organization understand, validate, and improve on what matters most.

Impact

Inspiring employee impact requires empowering managers with the right tools to align, develop, and coach their teams.

Magnetism

Building a magnetic culture means getting everyone involved in creating the kind of workplace that attracts and retains top talent.

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